Don't Skip Thanksgiving! Sweet Treat Sales in November
Advertising Sweet Treats for Thanksgiving Gatherings
In the retail world, it’s tempting to skip straight from Halloween displays to Christmas. But for sweet shops, there are three great reasons not to ignore the Thanksgiving holiday: fudge, frosted nuts, and gourmet popcorn!
Selling the Flavors of Fall with Fudge
Your customers who are looking for something a little different to offer at their celebrations this year will thank you for the option of fudge. It’s shelf stable and can handle transportation better than many pies, and it comes in a variety of flavors to satisfy guests. From individual family gatherings to corporate events, fudge is a perfect late fall treat.
Offer flavors such as maple walnut, chocolate whiskey swirl, praline pumpkin spice, and salted caramel.
A Staple for the Table: Frosted Nuts
For those who like to have an appetizer table set up before the traditional meal for guests to snack on, frosted nuts are a must. Provide bulk frosted pecans, almonds, or peanuts as an easy sweet addition to munch before the meal.
Gourmet Popcorn: A Satisfying Snack
When it shows up on a Thanksgiving table, gourmet popcorn is a delightful surprise. The rich taste and aroma of caramel corn especially is perfectly in line with the late fall atmosphere and makes guests feel cozy and comfortable as they wait for dinner. Popcorn balls are also a visually pleasing addition to the table.
Marketing Your Thanksgiving Options
Of course you need to carefully balance the holidays – don’t wait until after Thanksgiving to hop on the Christmas advertising train. But a couple of weeks before Turkey Day, you can put up a window advertisement at your shop and dedicate some marketing dollars to a social media campaign and/or local radio spots.
Amp up your promotions in the last few days leading up to the holiday, when prep time is running low, and emphasize how purchasing your treats will make things easier for the stressed-out host. Focus on presentation with quality packaging – treats should be sold in a way that allows customers to simply unwrap and serve if at all possible, eliminating the extra step of arranging bowls or serving trays. If you’re able, you might even consider offering delivery services.
If you’re able to make hosting Thanksgiving easier for your customers, they’ll certainly remember you for other events, such as birthdays, anniversaries, Christmas, and more!