Privacy Policy
Effective Date: January 1, 2024
Last Updated: March 12, 2024
Your privacy is very important to us. This Privacy Policy discloses how Gold Medal Products Co. (“Gold Medal”) collects, protects, uses and discloses personal information provided about you, in conformance with applicable data privacy laws. Gold Medal respects the privacy of customers and other visitors to our websites. This Privacy Policy covers all visitor and customer Personal Information processed by Gold Medal's website (https://www.gmpopcorn.com and https://shop.gmpopcorn.com) and our services (collectively, “Services”). This Privacy Policy will assist you to understand what types of information we may collect, how that information may be used and with whom the information may be shared. If our privacy practices for certain services differ from those explained in this Privacy Policy, we will let you know at the time we ask for or collect your information.
We recognize the need for appropriate protection and management of personal information that you provide to us. This Privacy Policy reflects the value we place on earning and keeping the trust of our customers, business partners, and others who share their data with us.
If you live in California, please read our California Privacy Rights Notice (“California Notice”) at gmpopcorn.com/ccpa-notice.
For employees and job applicants, please read our Human Resources Privacy Policy at gmpopcorn.com/privacy-policy/hr-privacy-policy.
Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. We may make changes to the Privacy Policy from time to time. We, therefore, encourage you to check the Privacy Policy periodically for updates.
We cover a lot of ground in this Privacy Policy. Please use the links below to navigate to later sections of the Privacy Policy of interest to you.
1. What Information We Collect About You
Personal Information is any information concerning an individual from which that person can be identified, directly or indirectly. It does not include data where the identity has been removed (anonymized data), which we can use for any purpose. Personal Information includes name, home address, home telephone number, e-mail address, and financial information. We may collect different kinds of personal Information about you which we have categorized as follows:
Information You Provide Us:
- Personal Identification Information includes your first name and last name, your Gold Medal account information, password, email address, residing country, billing address, phone number, Internet Protocol (IP) address, or similar identifiers.
- Transaction Information includes your payment and transaction information such as your credit/debit card number, banking information, first and last name tied to the credit or debit card number, billing address, or details about the products or services purchased.
- Employment Related Information includes information about your business or the company you work for.
- Communication Information includes your information you provide to us via our webform, the questions you provide us when you seek online support, and your feedback that you communicate to us via email.
- Geolocation Information includes imprecise geolocation.
- Profile Information includes your login information and password , purchases or orders made by you, your interests, and preferences.
- Marketing Information includes names, your interests, mailing addresses and email addresses.
Information Automatically Collected by Technology:
In addition, to the information you provide us, we may automatically collect certain information about your device, software, and browser to provide you with an efficient and personalized experience. This information includes:
- Device Information includes the device's hardware information, operating system, platform information, browser type, language information, and browser plugin types.
- Website Usage Information includes information about how you use our website and our Services, or what website referred you to our website.
Information Collected from Third Parties:
We may collect personal or anonymized information about you from third-party companies that provide products and services that are used in together with our website or our Services. For example, we may collect information such as your name, your social network username, location, gender, birth date, email address, profile picture, (all if made public) and public data for contacts from social networking sites, including Facebook, X (formerly Twitter), Pinterest, Instagram, YouTube and LinkedIn if you connect your social network account.
Aggregated Information:
We may also collect, use and share aggregated information such as statistical or demographic information for any purpose (“Aggregated Information”). Aggregated Information could be derived from your personal information but is not considered personal information as this information will not directly or indirectly reveal your identity. For example, we may aggregate your website usage information to calculate the percentage of users accessing our website and Services. However, if we combine or connect Aggregated Information with your personal information so that it can directly or indirectly identify you, we treat the combined information as personal information which will be used in accordance with this Privacy Policy.
2. Reason for Processing Your Personal Information
We may process the personal information you provide for the following reasons and legal bases:
- To set up your account through our shopping portal.
- To facilitate and process your transactions while purchasing our products.
- To provide you with information about our service providers.
- To sell equipment, accessories, and suppliers to you.
- To receive your feedback and comments about our Service and products.
- To respond to your requests and inquiries for technical support and general questions.
- To provide you with information about our products, services, updates and special offers with your consent.
- To provide you with our product catalog and marketing materials.
- To communicate with you about your comments and feedback you provide on such as Facebook, X, and other third-party social media platforms.
- To allow you to exercise your data privacy rights.
In addition, we may process your Personal Information for the following reasons:
- To carry out our obligations and enforce our rights.
- In any other way we may describe when you provide the information.
- For any other purpose with your consent.
We may use information that is not Personal Information for any purpose. For example, we may aggregate usage data from many people in a way that does not identify any individuals to calculate the percentage of users accessing a feature on our website.
3. How We Collect Your Personal Information
We use different methods and sources to collect information from and about you including through:
- Direct interactions. You may give us information about you by interacting with our website, by communicating with us via email or through our contact us page. This includes information you provide by emailing us about our website or Services or leaving feedback on our contact us forms.
- Third-party or publicly available sources. We may receive information about you from third parties. The information we receive includes analytics information for improvement of our website and Services. In addition, we may receive information regarding your interests from our analytics providers.
- Technical and Communication Data from the following parties: We may collect information from third-party providers such as Facebook, X (formerly Twitter), Pinterest, Instagram, YouTube and LinkedIn. The information we may collect includes your feedback about our Services on the third-party provider's website.
4. How We Use Your Personal Information
The Company may use your Personal Information to:
- Communicate with you. This may include: (i) informing you of our products and promotional activities that may be of interest to you; (ii) providing information and assistance about our Services, including communication regarding your Gold Medal user account; (iii) responding to your feedback about our website, products, and Services, including, for example, technical support and service improvements to our website and Services; (iv) responding to your questions or inquiries, including technical questions and troubleshooting using our products; (v) responding to your general inquiries; (vi) responding to your inquiries for catalog of our products; and (vii) responding to your privacy inquiries.
- Develop and manage our relationships with you and our business partners. This may include: (i) to process payments and refunds; (ii) delivering services or carrying out transactions you directly with us or via our services providers and/or dealer network; (ii) providing information about our Services that may be of interest to you; (iv) providing you with a more consistent experience in interacting with us, including by learning more about you and how you use and interact with our website and Services to personalize the website; and (v) planning, managing, and performing our contractual relationships with you, our affiliates, and service providers.
- Improve our website and Services. This may include: (i) customizing our website to your preferences or interests, (ii) making them more compatible with your devices and browsers, or otherwise making our website and Services easier to use; (iii) maintaining the security of our website and Services and otherwise protecting them; (iv) improving our website and Services.
- Address legal issues. This may include: (i) complying with our obligations to retain certain business records for minimum retention periods; (ii) establishing, exercising, or defending legal claims; (iii) complying with laws, regulations, court orders, or other legal processes; (iv) detecting, preventing, fraud or intellectual property infringement claims, violations of our contracts or agreements, violations of law, or other misuse of our website or Services; and (v) protecting our rights or property, or yours or other health, safety, welfare, rights, or property.
We may also use your Personal Information for other uses consistent with the context in which the data was collected or with your consent or lawful purposes.
We may anonymize or aggregate any of the information we collect and use it for any purpose, including research and product development. Such anonymized or aggregated information will not identify you or will be traced back to your Personal Information.
5. Disclosure of Your Personal Information
- We may share your Personal Information with our affiliates. When we do so, our affiliates will use your data in a manner consistent with this Privacy Policy and all applicable privacy and data protection laws.
- We may also disclose your Personal Information such as your contact information with our dealer network but only to the extent necessary for the dealer to perform or support the Services.
- We may also disclose your Personal Information with service providers and subprocessors to perform and support the Services and to assist us in processing your Personal Information as described above. These processors are required to treat your Personal Information in compliance with all applicable privacy and data protection laws.
- We may share your Personal Information with third parties when we have a good faith belief that disclosure is necessary:
- (i) to comply with a law, regulation, court order, or other legal processes;
- (ii) to detect, prevent, and respond to fraud or intellectual property infringement claims, violations of our contracts or agreements, violations of law, or other misuse of our website or Services; or
- (iii) to protect our rights or property or yours or others' health, safety, welfare, rights, or property.
- We may disclose your Personal Information with third parties in connection with the sale, purchase, merger, reorganization, liquidation, or dissolution of Gold Medal, or under similar circumstances. If such an event occurs, we will take appropriate steps to protect your Personal Information.
- We may share your data with your consent or at your express request.
- We may share anonymized or Aggregated Information internally and with third parties for any purpose. Such information will not identify you individually.
6. Cookies and Automatic Data Collection Technologies
Our website may use automatic data collection technologies to distinguish you from other website users. This helps us deliver a better and more personalized experience when you browse our website. It also allows us to improve our website by enabling us to:
- Estimate our website's visitor traffic and usage patterns.
- Store your preferences, so we may customize our website according to your individual interests.
- Recognize you when you return to our website.
For more information, please visit our Cookie Policy.
7. Third-Party Links
Some content or applications on our website may be served by third parties, content providers and application providers including the following:
- Plugins. Our website may make available the option for you to use “plugins” that are operated by browsers and social media/networking companies. If you choose to use one of these plugins, then it may collect information about you and send it back to third parties such as the social media company that owns it. This may happen even if you do not click on the plugin, or if you are logged into the social media/networking website that owns the plugin when you visit our website. Data collected by a plugin is subject to the privacy policy and terms of the social media company that makes it. If you do not want the social media company that owns a plugin to collect information about you when you visit our website, sign out of the social media network before visiting. By interacting with a plugin when you are on our website (for example, clicking the Facebook “Like” button), you are intentionally transferring information to that social media/networking company. Further, if you are logged into a social media website when you visit our website, then you are directing us to share your data with the social media company that owns the plugin.
- Third-party links. Our website may contain links to other sites, which we do not control. Those websites have their own privacy policies and terms, and we encourage you to read those terms before interacting with third-party sites.
8. Retention
We will retain your Personal Information as reasonably necessary for the disclosed purpose. The retention periods for each category of Personal Information, including sensitive personal information, vary depending on compliance with relevant laws, your request for deletion, and our retention policies. For example, we may need to retrain your Personal Information to comply with our legal or reporting obligations in accordance with the laws or to defend against claims. Consequently, it is not possible for us to provide a definitive length of time. Our retention periods are determined by using and balancing the following criteria:
- The volume, nature, and sensitivity of your information;
- The potential risk of unauthorized access, use or disclosure, or misappropriation;
- The purposes for which we process your personal information; and
- The retention obligations under applicable legal requirements.
9. Children
Our website and Services are not intended for children under 13 years of age. We will not knowingly solicit or collect Personal Information from children under 13, or the relevant minimum age under applicable local legal requirements, except as permitted under applicable law. If we learn that we have received information directly from a child under 13 without his or her parent's or legal guardian's consent, we will make commercially reasonable efforts to delete such information.
10. Your Rights and Choices
Your rights may vary depending on where you are located. We have created mechanisms to provide you with the following control over your information.
- Accessing, Updating, and Deleting Your Information. You can contact us as set forth in the Contact Us section below to request access to, correction of, or deletion of Personal Information that you have provided to us. We may also ask you to verify your identity before we respond to your request. Depending on your request, we may not accommodate your request to change information if we believe the change would violate any law or legal requirement or negatively affect the information's accuracy.
- Cookies and Automatic Data Collection Technologies. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. However, if you disable or refuse cookies, please note that some parts of these websites may become inaccessible or not function properly. See Cookie Policy.
- California Residents. If you are a California resident, you may have additional personal rights and choices with regard to your Personal Information. Please see Your California Privacy Rights in the California Consumer Protection Act Notice for more information. California's “Shine the Light” law (Civil Code Section § 1798.83) permits users of our website that are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information in the Contact Us section.
- U.S. State Privacy Rights (except California). In certain states, you may have the right to:
- Right to Know. Request access to your Personal Information which allows you to receive a copy of the Personal Information we hold about you and to check that we are lawfully processing it.
- Right to Correct. Request a correction of the Personal Information that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new information you provide to us.
- Right to Delete. Request erasure of your Personal Information. This enables you to ask us to delete or remove Personal Information where there is no good reason for us to continue to process it. You also have the right to ask us to delete or remove your Personal Information where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your Personal Information to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
- Right to Data Portability. Request the transfer of your Personal Information to you or to a third party. We will provide you, or a third party you have chosen, your Personal Information in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
- Right to Opt out. Request to opt-out from the processing of personal information for the following purposes: (i) sale of Personal Information; (ii) sharing of Personal Information for targeted advertising/cross-context behavioral advertising; or (iii) profiling in furtherance of decisions that with have a significant legal effect on you.
- Exercising Your US State Privacy Rights.
To exercise your right to know, right to obtain a copy, or right to delete your personal information as described above, please submit your request to us by contacting us at: jabrowning@gmpopcorn.com, toll-free (800)-543-0862 or submit your request at Your Privacy Choices.
Before fulfilling your request, we take steps to verify that you are who you say you are, or you have the authority to act on someone else's behalf. Therefore, upon receipt of your request, we may request additional information that we need to verify you and, if you are submitting a request on behalf of someone else, to verify that you are permitted to act on that person's behalf.
When we contact you to request verification information, please respond and provide the information that we have requested. Depending on the nature of your request, we will verify your identity to either a reasonable or high degree of certainty. This may mean that we need to match two or three pieces of information that we hold about you with information that you provide to us.
In addition to providing the information we need to verify you or your authority, you must provide us with enough information so that we can understand, evaluate, and respond to your request. We cannot respond to your request or provide you with personal information if we cannot confirm the personal information relates to you.
We will only use Personal Information provided in a verifiable consumer request to verify your identity or authority to make the request and to locate relevant information. We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and to understand, evaluate, and respond to your request.
We cannot delete personal information in those situations where our retention is required for our own internal business purposes or otherwise permitted by applicable laws (such as fraud prevention or legal compliance). In these situations, we will retain your information in accordance with our records retention program and securely delete it at the end of the retention period.
We will attempt to respond to your privacy request within forty-five (45) days of receipt. If we require an additional forty-five (45) days to respond to your request. We will inform you of the reason and extension period in writing.
If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.
Any disclosures we provide will only cover the 12-month period preceding the verifiable request's receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. When you request a copy of your personal information, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity easily.
We do not charge a fee to process or respond to your privacy request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide a cost estimate before completing your request.
If we deny your privacy request, you have the right to appeal the denial of the request. You may appeal your request by emailing us at jabrowning@gmpopcorn.com explaining why the denial of the request should be reconsidered. We will provide a response no later than sixty (60) days after receipt of the appeal informing the consumer in writing if any action was taken or was not taken in response to the appeal and the reasons for the decisions.
11. International Transfers
We are a company located in the United States and our Services are provided to individuals residing in the United States. If you are using our website from outside the United States, you should be aware that the information collected on this website may be stored and processed in the United States, or any other country in which Gold Medal, or its affiliates or service providers maintain facilities, including hosting services or servers. By providing your information to our website or Services, you are consenting to the transfer of your information (including placing cookies) outside of your country in accordance with this Privacy Policy. You are also consenting to the application of United States law in all matters concerning our website and Services.
12. Data Security
The security of your Personal Information is very important to us. We use physical, electronic, and administrative safeguards designed to protect your Personal Information from loss, misuse and unauthorized access, use, alteration, or disclosure. We will only retain your Personal Information for as long as reasonably necessary to fulfill the purpose of collecting it.
We also require our service providers and business partners to whom we disclose the information to do the same. When you use certain types of information, for example, when you provide us with your credit card or debit card information on our website, we will encrypt the transmission of that information using secure socket layer technology (SSL). We will continue to improve our physical, electronic, and administrative safeguards. However, the Internet environment is not 100% secure, and we cannot guarantee that information we collect will never be accessed in an unauthorized way.
Changes To This Privacy Policy
Changes to this Privacy Policy will be posted on this site, along with information on any material changes. The Company reserves the right to update or modify this Privacy Policy at any time and without prior notice. If the changes made to our Privacy Policy are substantial, we will contact you before the changes take place.
If you have any questions about this Privacy Policy or our use of your Personal Information, please contact us:
By mail:
Attn: Privacy Compliance
Gold Medal Products Co.
10700 Medallion Drive
Cincinnati, OH 45247
By email: info@gmpopcorn.com
By phone: 1-800-543-0862
By webform: Your Privacy Choices
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