Starting a Concession Business

New ventures can be intimidating, but not when you have the team of experts at Gold Medal on your side. When starting a concession stand business, one of your first tasks should be to explore our site and call us for a consultation. We offer in-person taste sampling and training on how to use equipment such as industrial popcorn machines; we even share suggestions for designing your food service area. You’re not alone when you choose Gold Medal as your concession equipment supplier! Get information on starting a concession business here and call us to get started.


Follow the Crowds for a Successful Concession Business

Making Profits with Your New Concession Business

When thinking about where and when to sell your fun foods, consider where the crowds are. People won’t come looking for you, at least not at first, so you’ll need to create sales by finding the right timing and location.

Consider Seasons and Timing

Fun foods are year-round favorites, but outdoor sales are generally only feasible about 9 months of the year. In addition, most people prefer to indulge in fun foods in the afternoon and evening hours, from about 11 a.m. to 10 p.m. Keeping this in mind, understand that your hours will also vary depending on where you live, where you’re selling, and what you’re selling. When making your final decisions, think about what makes sense and when you can reasonably have staff available.

How to Draw in Customers

Attract attention by popping fresh corn, showcasing your products, and offering specials at certain times of day. You should also have a flexible menu and take advantage of seasonal variations. Use these marketing ideas to increase profits:

  • Create morning sales with breakfast treats at early events like youth sports games. Parents will appreciate the convenience and cheaper price than if they stopped at Starbucks.
  • Make summertime specials year-round sales at indoor locations. Frozen beverages sell well even in winter at indoor sporting events.
  • Turn a day spot into a night spot. Use the same concession equipment to offer Belgian waffles in the morning, then coat them with chocolate to become Fudge Puppies in the evening.
  • Prolong your selling season by offering seasonal specialties. Think pumpkin spice for fall and peppermint in winter, along with items like caramel apples and popcorn balls.

Download the ebook for more ways to generate sales with your new concession business.