Where Shoppers Turn for Impulse Snacking
C-Stores Respond to Snacking Trends
You know the feeling… It’s 2:00 in the afternoon. Lunch is over, but there’s still a good part of the day to go until dinner time. Your stomach is growling. It’s officially snack time!
Facts about Snacking
Afternoon snacking is the most common and consumers are increasingly relying on convenience stores to meet their needs. Recent data has shown that 94% of consumers snack at least twice daily.* With this type of information, you can be ready to provide your customers with the options they’re craving when they walk through your door.
Mintel’s report on salty snacks reveals popcorn is one of the most popular and versatile snacks, with sales up 39 percent reaching $2.4 billion. Knowing this, store owners can invest in a popper such as the ReadyPop®, which will produce an aroma that will grab the attention of shoppers.
Snacking and Profits
In addition to popcorn (both fresh and ready-to-eat), convenience stores can see attractive profits when selling other popular snacking items such as pizza, hot dogs, nachos, and Frusheez® slush drinks.
Not only are c-store owners providing customers with satisfying snacks that keep them coming back, but they are also benefiting from profit margins as high as 70-80%. See how it breaks down in our downloadable guide, The Snack Factor.
The key is to anticipate consumer demand and to meet those needs. Gold Medal is here to help you get started. Simply call 800-543-0862 or email us today to get connected with a concession specialist.
*Source: Mintel, Top Reason US Consumers Say They Snack is to Treat Themselves