The Smart Add-On: Why Concession Rentals Deliver High ROI for Rental Businesses

Low Investment. High Margins. Year-Round Demand.

What if you could add a revenue stream that pays for itself in months, delivers high-margin supply sales, and keeps customers coming back year-round?

That’s exactly why more rental companies are turning to concession rentals. From popcorn and cotton candy to Sno-Kones® and frozen beverages, fun food equipment is a proven way to boost revenue and customer satisfaction.

Concession Rentals at a Glance:

• Fast ROI with low startup costs
• High-margin consumables (up to 80%)
• Year-round rental demand
• Easy add-on to existing rental inventory
• Appeals to a wide range of events

Why Concession Rentals Make Smart Business Sense

Three key reasons to consider concession rentals:

• Low Startup Costs: Unlike many traditional rental categories that require significant capital investment and lengthy payback periods, concession rentals deliver results quickly. The rapid ROI means you can reinvest profits faster and scale your concession inventory with confidence.
• Profit Beyond the Rental Fee: Supplies for concession rentals are a major opportunity to boost sales. Consumables like popcorn kits, flossugar, syrups, cups, and bags can deliver profit margins as high as 80%.
• Year-Round Demand Across Markets: Unlike seasonal rentals with slow off-peak months, concession equipment performs throughout the year. From summer block parties to winter holiday celebrations, there’s always an occasion that calls for fun food.

Why Renters Love Concessions

Renters of tables, chairs, tents, and inflatables frequently jump at the chance to add fun foods to their events. Here’s why:

• Fits Any Event Size: From backyard parties to large gatherings, concessions scale easily without overwhelming the host.
• Affordable Wow Factor: Concession rentals make an impressive impact at a fraction of the cost of other event entertainment options.
• Hassle-Free Fun: With simple operation and minimal cleanup required, concession equipment lets hosts enjoy their event.
• From Ordinary to Memorable: Concessions tap into nostalgia and create photo-worthy moments guests remember long after the event ends.

Where Concession Rentals Create Revenue Opportunities

Concession rentals are everywhere!

• Party, Event, and Wedding Planners: Professional event coordinators regularly need concession equipment for client events
• Churches and Non-Profits: Annual festivals and fundraisers are prime opportunities
• Schools and Universities: PTAs, booster clubs, colleges and universities host countless events throughout the academic year
• Parks and Recreation Departments: Community events and public gatherings create consistent demand
• Private Celebrations: Birthdays, graduations, holidays, weddings, baby showers, and neighborhood block parties are all a great fit for fun foods
• Businesses: Car dealerships, corporate events, and grand openings draw crowds that enjoy concessions

Ready to add a high-margin revenue stream to your rental business? Explore Gold Medal’s concession solutions built specifically for rental operators. Visit our rental page and see how concession rentals can work for you. Or call 800-543-0862 and get connected with a concession specialist near you.

This article was originally published in Rental Management Magazine.