Should You Pin Your Hopes on Pinterest?

Pinterest is another hot-button social media forum that may burn bright and fade quickly, or it may be the next path to meeting new customers.

It’s a simple concept and extremely addictive once you get on it. Just look at all the pretty pictures of projects you want to do, foods you want to eat, funny things to brighten your day, or places you want to go. Then, pin, pin, pin to your heart’s content. You organize all your thoughts by boards, and you don’t have to take up any computer memory or make a mess in your own home. It’s absolutely brilliant and extremely popular with 11.7 million unique visitors a month.

But it hasn’t been a proven magical bullet yet in the business realm. It simply hasn’t had enough time for a variety of businesses to see definitive traction on it. So no one knows for sure if pins are the secret recipe for success for every company.

That’s why Fox Interactive Consultants looked at three case studies in its article, “Does Pinterest Work for Small Businesses? These Case Studies Would Say Yes!”

Fox determined, “Not all social media platforms are for every business but if your company has visual content, looking to communicate with potential customers by building a community and want to offer your target market more unique ways to connect and engage with your brand, then my friends … it looks like a Pinterest campaign could be in your future.”

And in our business, people eat with their eyes first. Concession foods are made for forums like this, but it doesn’t mean that Pinterest will translate to sales. Just like every other marketing method, you have to dedicate the time and resources (quality, professional photos of the food) to the project. Also, don’t forget to track your ROI and don’t pin all your hopes on Pinterest yet. Keep a proven marketing mix to best reach all your customers and prospects.