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“You have to spend money to make money” is the old adage. Generally this piece of wisdom has proven true, but that doesn’t mean you have to decrease your profit margin to grow your sales numbers. Successful entrepreneurs have found that

Large corporate chains are the nemesis of small business, often offering lower prices and using high marketing budgets to lure consumers through their doors. While these ‘big boys’ may have buying power and big advertising campaigns on their side, small

Part I gave you some basic recipes for success, and now we’re on to debunking a few more caramel corn myths. Read on for the simple truths on how you can cash in with caramel corn and other gourmet flavors

Do you woo? Buying isn’t a knee-jerk reaction. We’re an information-saturated society and consumers have a wealth of options at their fingertips. You have mere seconds to convince and cajole today’s savvy shoppers into choosing your product or service before

There are numerous reasons why people contemplate starting a new business. These may include limitations or frustrations within a current job or profession; a downsizing on the horizon; or a burning desire to call one’s own shots. There are also

It’s easy to think that treats such as snow cones, caramel corn, and hot pretzels won’t sell in a down economy. The truth is, although people are spending their money a little wiser, they still make a budget for fun,

Operating a food cart or concession trailer business affords proprietors a level of freedom, flexibility and mobility they would be hard-pressed to find in any other line of work. But despite having the ability to call their own shots with

The weather may be cooling, but now is the time to cash in on hot holiday sales. Dropping temperatures remind consumers the holidays will soon be here, and the yearly quest for the “person who has everything” is quickly descending