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Badger Popcorn - Virnoche Family

Badger Popcorn

Family and business have gone together for the Virnoche family for decades. It's a philosophy Richard Virnoche instilled in his sons from the time he started in the popcorn business at Badger Popcorn in 1979. Sons, Tim and Tom, owned and grew the company from 1993 to 2021. In 2021, Tom's son Matt became the 3rd generation owner of Badger Popcorn.

"Family is a way of business," says Tom Virnoche. "It extends beyond the biological definition to include our employees and customers."

Serving Wisconsin and northern Illinois, Badger Popcorn is a full-service concession equipment and supply distributor. In addition, it also functions as a manufacturer of ready-to-eat popcorn and caramel corn products for the fundraising, gift catalog, and grocery retail markets.

Badger Popcorn's goal is to be an indispensable partner to their customers. And they rely on Gold Medal in order to do so.

"Gold Medal offers quality equipment and core supplies at fair prices and has a commitment to the concessions industry that's second to none," states Tom.

Looking toward the future, Badger Popcorn is delighted to welcome the third generation of Virnoche to the family business. The company is in the process of implementing a significant investment to its IT infrastructure. This technology will allow customers to interface directly with IT systems, merging the benefits of a brick and mortar location with the needs of business in the 21st century. Like all of their efforts, the bottom line is serving the customers' needs.

Badger Popcorn shares their perspective on Gold Medal, "We know our success is tied to yours... and the better we do our job, the more successful we both become."

Badger Popcorn & Concession Supply Co.

2914 Latham Drive
Madison, WI 53713



Store Hours:
Mon-Thurs: 8:30 a.m. - 5:00 p.m., Fri: 8:30 a.m. - 4:00 p.m.