SF Party

SF Party


When you earn the reputation as San Francisco’s #1 Party Store, you know you’re part of a fun and exciting business. Run by President, Dan Cerf, SF Party stands out as a leader in the concession industry. 

“We take our responsibility toward the customer very seriously,” states Dan. That’s why the company operates as a full-service dealer, with concession equipment, supplies, parts and service. In addition, they also provide rental equipment. Their philosophy is one committed to consistency, reliability, education and trustworthiness. And the results show in their customer satisfaction with 95% being repeat business.

Dan emphasizes how their relationship with Gold Medal has contributed to their success, “Gold Medal is more than an equipment factory, GM excels in many ways including, marketing, manufacturing, supply chain operation and distribution, economies of scale, finance, education and complete customer service. 95% of the fun food products we sell are from Gold Medal.” 

SF Party is constantly pursuing opportunities for future growth by continuing to acquire new accounts and then grow and nurture their business. It all starts with understanding the customer’s goals, then matching them with the right equipment. After the sale is maintaining service to keep the customer up and running. They also ensure that necessary supplies are kept in stock. At the same time, they educate the customer on how to make additional products.

“One of the best parts is helping customers to create, maintain and grow their own business. Thus, allowing them to be entrepreneurial and be their own boss,” says Dan.

SF Party has over 100 years of history and they are proving they understand what it takes to be successful and current with the changing times.





SF Party
939 Post Street
San Francisco, CA 94109

Tel: 800-345-TOYS
Hours: Monday - Friday: 9:00 AM - 6:00 PM; Saturday: 10:00 AM - 5:00 PM