Badger Popcorn

Badger Popcorn

Family and business have gone together for the Virnoche family for decades. It’s a philosophy Richard Virnoche instilled in his sons from the time he started in the popcorn business at Badger Popcorn in 1979. Sons, Tim and Tom have owned the company since 1993 and are proud to carry on that tradition.

“Family is a way of business,” says Tim Virnoche. “It extends beyond the biological definition to include our employees and customers.”

Serving Wisconsin and northern Illinois, Badger Popcorn is a full-service concession equipment and supply distributor. In addition, it also functions as a manufacturer of ready-to-eat popcorn and caramel corn products for the fundraising, gift catalog and grocery retail markets.

Badger Popcorn’s goal is to be an indispensable partner to their customers. And they rely on Gold Medal in order to do so. 

“Gold Medal offers quality equipment and core supplies at fair prices and has a commitment to the concessions industry that’s second to none,” states Tom.

In October of last year, Badger Popcorn implemented a new ERP. Implementation of the new cloud-based software system was a 6-year long project that has enabled the company to improve customer service through better electronic communication, inventory control and instant access to recent purchase history during order entry. 2020 will see an integrated electronic payment gateway feature for customers who pay by credit card or ACH.

Badger Popcorn shares their perspective on Gold Medal, “We know our success is tied to yours… and the better we do our job, the more successful we both become.”

Badger Popcorn

2914 Latham Drive
Madison, WI 53713



Store Hours:
Mon-Thursday: 8:30 a.m. - 5:00 p.m., Friday: 8:30 a.m. - 4:00 p.m.