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Our blog is your source for concession industry tips and tricks. Whether you’re looking for unique ideas for fundraising, want information on creating a successful sweet shop in your grocery store, or need new ways to promote your gourmet popcorn business, we have plenty of information to inspire you. You’ll find new menu recommendations, marketing ideas, seasonal suggestions, and more. Feel free to scroll through all of our posts or browse by category to find relevant information for you.

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How to Compete for the Health-Conscious Consumer

Health-Conscious

From commercials to the grocery aisle to fast food restaurants, there’s an immense pressure for food suppliers to offer healthier options. A report by the Grocery Manufacturers Association (GMA) states that food manufacturers have marketed more than 30,000 healthier products between 2002 and 2013. There’s great competition to reach the health-aware market.

“Consumers want to eat better and they want to do so in a way that fits their lifestyles,” says Pamela C. Bailey, President and CEO of GMA.

Many mistakenly think that there’s no place for concession food in a health-conscious diet. When in fact, nearly a third of consumers view snacks as an important part of a healthy eating plan. These potential customers are at the ballpark, the shopping center, the movie theater. And while they may not eat traditional concession foods, there’s a huge market for healthier alternatives.

Health-minded consumers want to have choices. Unfortunately, many of them feel that’s missing in the concession industry. This was the driving force behind the new popcorn, SunPop™ Select. It’s a simple, smart and satisfying snacking option.

  • Just three simple ingredients: popcorn, oil and salt
  • Smart nutritional benefits: whole grain, gluten-free and non-GMO
  • A satisfying and indulgent taste: fresh from the popper, it’s fun to eat!

Popcorn is the natural fit for this consumer base. According to Candy & Snack Today, “…popcorn allows them to satisfy the desire for a snack with more thought and less guilt than some other options. It’s mindful munching.”

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With increasing concerns over the mandate for food establishments to post nutritional information, this need is only going to grow. Now’s the time to get a head start over the competition and establish yourself as the provider of healthier options.

Be one of the first explore the benefits of SunPop™ Select. To get started, contact Gold Medal at [email protected] or 1-800-543-0862.

 

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