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Our blog is your source for concession industry tips and tricks. Whether you’re looking for unique ideas for fundraising, want information on creating a successful sweet shop in your grocery store, or need new ways to promote your gourmet popcorn business, we have plenty of information to inspire you. You’ll find new menu recommendations, marketing ideas, seasonal suggestions, and more. Feel free to scroll through all of our posts or browse by category to find relevant information for you.

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3 Customer Loyalty Insights that Can Change Your Business

 

Many businesses are suffering from a customer loyalty problem and they may not even realize it. Consumer expectations and behaviors are redefining what it means to attract and retain customers. And loyalty is becoming a highly sought-after commodity that is more and more difficult to achieve.

No matter what industry you’re in, here are the insights business owners need to know about consumer perceptions:

  • You’re not competing on just price and product anymore. The customer experience is worth more now than it has ever been before. According to a new study by Deloitte, 89% of customers in the U.S. and U.K. said they make decisions based on customer experience ahead of price and product.
  • Do you have a fun factor? Fun is an important loyalty driver. It increases in importance generationally with 64% of Generation K listing it as a priority compared with 60% of Millennials, 55% of Generation X and 44% of Baby Boomers. (Source: Rare Consulting – Redefining Loyalty Research Study). Having fun will build the kinds of relationships you need to foster loyalty.
  • Consumers are raising the bar for customer experience. With the prevalence and convenience of online shopping, customers are now seeking more out of their face-to-face experiences. The term “shoppertainment” refers to making your physical location more engaging with merchandising, environment, activities and events/promotions. When you stimulate the senses of sight, smell, hearing and taste, you create an experience that makes a connection with your audience.

The most successful organizations know the value of fostering loyalty. Loyalty is what ensures returning customers, strengthens your reputation, encourages referrals and gives you a competitive edge.

Brick-and-mortar locations of banks, car dealerships, hardware stores and other retail shops can benefit from adding fun foods to their customer experience. Whether it is a popcorn machine in the lobby, giving away cotton candy at a community event, selling Sno-Kones® for a charity fundraiser or serving hot dogs during a customer appreciation lunch, there are plenty of options that are both easy-to-make and affordable (some as low as $.16/serving!).

If you’d like us to show you how concession foods can make a difference for your specific business, contact our team of professionals today. We can help you step-by-step through the decision-making process. Call 800-543-0862 or email info@gmpopcorn.com to get started!

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