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Our blog is your source for concession industry tips and tricks. Whether you’re looking for unique ideas for fundraising, want information on creating a successful sweet shop in your grocery store, or need new ways to promote your gourmet popcorn business, we have plenty of information to inspire you. You’ll find new menu recommendations, marketing ideas, seasonal suggestions, and more. Feel free to scroll through all of our posts or browse by category to find relevant information for you.


Why Should You Sell Fudge?

candy bar fudge with peanuts

Top Reasons for Selling Fudge

Consumers love indulgence. Fudge is the creamy and decadent treat that’s a favorite from farmer’s markets to tourist attractions and more. Why should you entertain the idea of entering the fudge business? See why this gourmet creation is an attractive business opportunity.

Unique and Customizable

Fudge’s versatility allows for a wide range of unique flavors and combinations. You can start with popular, traditional flavors like chocolate or vanilla and experiment with creative flavors such as Spicy Aztec Chocolate Fudge and seasonal favorites like Candy Corn Fudge.

Broad Market Appeal

Fudge connects with all ages. From young, child-oriented flavors to more sophisticated, gourmet-loving individuals, fudge offers something for every palate. This enables you to meet a wide array of customer preferences, giving you a broad market for earning sales.

Great Gifting Option

Fudge’s appealing presentation and perceived value make it an ideal gift for holidays, corporate events, and special occasions. From Christmas to Easter, Mother’s Day, Valentine’s Day, and even birthdays, fudge is the sweet way to express appreciation.

High Profit Margins

With the right pricing strategy and a high-quality product, fudge can deliver substantial profit margins. Ingredients are relatively inexpensive, and it can be produced in large quantities, making it a cost-effective product with a potentially high return on investment.

Ease of Production

Making fudge does not require complex machinery or a time-consuming process. Gold Medal’s Sweet Selections® Fudge Mix and Mixer make it simple to produce consistent batches with your own signature recipes. Unlike other confectionery items, fudge is relatively shelf-stable and easy to package.

A Sweet Connection

Fudge is nostalgic. It is often associated with childhood, traditions, and heartwarming memories. Selling fudge is more than just making a transaction; it’s about sharing joy, spreading smiles, and offering a bite-sized piece of heaven.

fudge sliced in a grocery store with patrons in the background

Getting Started with Fudge

The journey of selling fudge can be as enjoyable as the treat itself! Start by mastering your fudge recipe, then let your creativity shine by experimenting with different flavors and presentation styles. Make sure you have the right products and resources in place to maximize your sweet success.


Having the best fudge mixer means your production will be more efficient and effective. Trust Gold Medal’s Sweet Selections Fudge Mixer for your fudge-making needs.


Master making fudge by using accessories that are proven in the industry. Fudge pans and pan liners are two must-have products.


Make all your favorite flavors with Gold Medal’s Sweet Selections Fudge Mixes! Plus, find the boxes and containers for the best presentation. Shop Gold Medal’s Fudge Supplies now!


several varities of fudge lay on a cutting board sliced up and ready to serve

Proven Profitability of Fudge

Fudge has a high perceived value, making it a premium treat in the eyes of consumers. They are willing to pay more for top quality. With a relatively low cost of raw materials, the profit potential is considerable. Profit margins are known to be as high as 83%! Plus, there’s the opportunity to leverage holidays and special flavors to drive more sales. Fudge’s relatively long shelf life minimizes waste, which helps ensure profits aren’t lost to spoilage. The fudge business can be remarkably rewarding!

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