Focus on Fun for Your Water Park Menu: Tips to Increase Sales

Water Park Concession Ideas You Can Use to Increase Sales

While the priority for water park guests is to splash to their hearts’ content, at some point during their visit, they’ll need to eat and drink! Make sure you’re doing your best to encourage concession stand sales with fun water park food ideas. Try these tips to generate more sales:

• Focus on tropical and fruity flavors. Park visitors will appreciate references to tropical destinations as they take a break from swimming and splashing. Piña colada and strawberry daquiri flavors are great for frozen drinks and treats, but also consider stretching the tropical concept to food. You can easily make piña colada popcorn and cotton candy using Gold Medal supplies. Add other fruity flavors to your rotation like strawberry and watermelon for variety.
• Add visual appeal with photos and fun names. You can attract more customers by decorating your concession stand with eye-catching photos, posters, and signs that display your delicious and refreshing food and drinks. And add to the fun by naming your water park menu items after popular park attractions. Think Splash Zone Slush and Corkscrew Corn.
• Use supplies strategically. Items such as souvenir cups can be a big draw for customers. Not only are they more durable, but they provide more value. Sell drinks in souvenir cups for a higher price and offer free or discounted refills to keep people coming back for more. Use other items like colorful straws and fun umbrellas to decorate drinks and encourage more purchases.
• Make purchasing easier. Carrying cash, wallets, and purses around a water park is a recipe for disaster. Allow guests to purchase wristbands so they can stow their valuables safely in a locker and still get access to concessions all day.

Using these ideas will help increase your sales and make visitors’ trip to the water park more enjoyable. You can also experiment with the presentation of your food – for example, try layered slush drinks using flavors that complement each other. Be creative and have fun with your menu, and customers will too.