From understanding who your audience is to planning out your social media posts in advance, this guide walks you through the basics of creating a social strategy that can work for your business. Use the included sample social calendar to schedule posts, and share suggested Gold Medal content with your audience.
As you build your plan, start using the analytics tools built into each social platform to further your knowledge of what types of content your audience responds to most. This guide walks you step-by-step through analytics for Facebook, LinkedIn, YouTube, and Twitter. Learn how to use your findings to adapt your social posts for optimal engagement.
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