What is Flavacol®? The Secret Behind Movie Theater Popcorn Flavor
If you’ve ever wondered what makes movie theater popcorn taste so addictive, the answer is Flavacol® — the industry’s favorite popcorn seasoning salt used by theaters and concession stands worldwide.
Flavacol® at a Glance
- World’s Most Popular Popcorn Seasoning Salt – Trusted by theaters, stadiums, and concession stands worldwide.
- Unique Flake Salt – Made with a fine flake salt, not crystals. Provides better coverage and more flavor with less sodium.
- Rich Buttery Taste – Delivers the signature movie theater popcorn flavor customers love.
- Trusted Brand – Since 1931, Gold Medal Products Co. has built a legacy of quality concession supplies.
- Available in Multiple Varieties and Sizes – From original to lower sodium and clean label options, find the blend that matches your preferences. Sizes include cartons and bulk.
The secret behind that unmistakable buttery, salty flavor and golden color is Flavacol®. Used by concession professionals for decades, it’s the ingredient that’s trusted at more venues for delivering the classic movie theater popcorn taste customers know and love.
How Is Flavacol® Unique?
Flavacol® is more than just your average salt. Typical table salt is made of compact crystals. The shape, size, and texture cause salt to sink to the bottom of the popcorn bucket, leaving uneven, unsatisfying flavor.
Instead, Flavacol® is a fine flake salt. This proprietary formula is lighter and designed to cling to each kernel. Its structure means you get more surface area for flavor with less sodium.
Made with buttery flavor and color, Flavacol® transforms ordinary popcorn into the famous movie theater taste that competitors just can’t replicate.
Why Popcorn Pros Choose Flavacol®
Successful concession operators know firsthand Flavacol® is the only popcorn seasoning salt that captures the essence of movie theater popcorn. Flavacol® is trusted for its:
- Superior flavor dispersion: The flake texture ensures consistent coverage and taste.
- Efficient use: With a high flavor impact, operators use less product to achieve bold results.
- Proven profitability: Drives repeat sales and customer satisfaction by producing a reliable popcorn product batch after batch.
Explore the Flavacol® Line of Products
The Flavacol® family is designed to meet your preferences and operational needs. Each provides outstanding flavor performance—from traditional buttery indulgence to clean-label options.
The authentic classic! This is the original formula that started it all. Available in 35-oz cartons, 45-lb pails, and 50-lb bulk box sizes.
This premium version gives the same iconic flavor but without synthetic colors. Available in 35-oz cartons, 45-lb pails, and 50-lb bulk box sizes.
Step up your buttery richness! For maximum indulgence, offer a mouthwatering, extra-buttery experience. Available in 35-oz cartons and 50-lb bulk box sizes.
Enjoy the seasoning without the color! This color-free variation keeps your popcorn looking natural but still packs that signature savory flavor. Available in 4-lb tubs.
Same great flavor with 50 percent less sodium than the original formula. Ideal for health-conscious customers. Available in 25-lb bulk.
Made with no artificial flavors or synthetic colors, yet still serves up a bold, buttery taste. Available in 50-lb bulk box.
Get a spicy kick of ghost pepper flavor in this Flavacol made for adventurous snackers! Available in 4-lb tubs.
Flavacol® is more than just a seasoning, it’s the foundation of an unforgettable popcorn experience. This simple, yet powerful ingredient helps you create popcorn that’s crowd-pleasing and profitable.
Learn more about making the best popcorn!