4 Tips to Help Your Business Succeed this Small Business Saturday 2019
How Your Store Can Make the Most of Small Business Saturday
If you are a small business owner, you know what important holiday is fast approaching: Small Business Saturday. Small Business Saturday calls attention to the importance of shopping at small businesses that help support the economy and local communities. Although the holiday was founded to help draw customers to local small businesses, it can create a stressful time for business owners. But this fear and stress should not hold any small business owner back from partaking in this holiday! It was found that 83% of customers find that Small Business Saturday inspires them to “shop small” all year long. (BigCommerce) That is a statistic that small businesses can’t ignore. So, if you own a gourmet popcorn shop, fudge shop, coffee shop, etc. throw your fear aside and embrace this holiday. To be successful, follow these 4 tips to help your business have a successful Small Business Saturday 2019!
Tip 1: Host an Event for Your Customers
Before you consider hosting your own event, check with other local businesses near you to see if there is a certain theme or event your community is doing for Small Business Saturday. If no events are being hosted, consider taking matters into your own hands and creating your own. Hosting an event is one way to attract and retain new customers. Be sure to make the event exciting and worth the customers while. For example, host a kickoff event. Invite VIP customers or other notable locals from your community to your store and offer special discounts or a free gift.
Don’t forget to include other small businesses around you. This holiday is about rallying the community together to support small businesses. One way to achieve that is for merchants to work together. For example, if you own a gourmet popcorn shop consider teaming up with a local brewery and hosting a popcorn and beer tasting. Or if you own a coffee shop pair up with a nearby store and give a discount to customers who visit both stores and purchase something. By partnering with other businesses, you will gain free promotion from other stores as well as show the community your neighborhood is the shopping destination.
Tip 2: Offer Samples
Want to make your customers’ small shop experience better? Offer free samples or tastings on the day of the event. Your customers will be more likely to buy your products if they can to taste them personally. On the day of the event, offer these tastings both in and out of the store. Set a tasting table outside your store to attract customers to come in. Having a delicious food aroma fill the air will cause your customers to come running.
Another fun thing you can do have different samples every hour. This is an exciting way to attract customers to come to your store at certain times. Be sure to promote this through print and social media.
Tip 3: Offer a Special Deal/Promotion
Offering special deals or discounts is a must during Small Business Saturday. These deals are meant to draw customers to your business. Therefore, it is important to plan the deals and discounts you’ll offer ahead of time. Discounts like buy-one-get-one-free or 15% off are great ways to draw customers in. However, your promotions and deals don’t have to stop there. Consider being more creative with what you offer to your customers this shopping day. A way to do this is by offering fun, exclusive deals that involve your store’s social media accounts. For example, host a contest. Encourage your customers to share photos of your business and their purchases online in exchange for a chance to win a prize. Tell your customers they must tag your store plus 3 of their friends to enter. By doing this, more traffic will be directed to your site. Another way to use social media to offer deals is to reward customers who ‘check-in’ online. Offer your customers who mention you in a post an exclusive deal. Or, make it easier for your customers and offer them discounts if they follow any of your store’s social media accounts. Just have the customer prove this when checking out with their items.
If you can’t afford to offer large discounts, make sure you offer personalized customer service. Small Business Saturday allows you to showcase how much you care about your customers in a personal way. For example, in every purchase made on Small Business Saturday include a thank card. Or take it to the next level and offer personal touches that will make your customers feel cared for. Such as free delivery or complimentary gift wrapping. Another fun personalization idea is to give away a free invitation to an event either connected to your store or hosted by you. For example, if you own a gourmet popcorn shop, you can include a free pass to a wine and popcorn night held at your store.
Tip 4: Advertise Via Print and Social Media
For your business to succeed on Small Business Saturday, you need to promote via print and social media. It is important to communicate with your regular customers that your store will be celebrating that day. To attract new customers, advertise via flyers and posters. Put posters on your storefront window as well as hand out flyers in a popular location. Partner with other businesses in your community and ask if you can leave flyers in their store in exchange for the same deal in your store. Finally, on the day of the event don’t be afraid to set up a table outside your store directing people to come in and check out your business.
It is important to promote Small Business Saturday on social media as well. Posting on social media can help you reach a larger or even new audience. In the weeks leading up to Small Business Saturday, it is vital to post a few times a week to keep your online followers up to date on what you have planned for the holiday. Showcase products that would make great gifts and have a countdown leading up to the big day. On the day of the event, share images of your fastest selling products to encourage your customers to rush to your store. Also, don’t be afraid to post and show your customers who you are. Tell your and your store’s story and show your customers that you are human too.
Don’t forget to tag your social media efforts with hashtags. Using hashtags such as #ShopSmall, #SmallBizSaturday or #SmallBusinessSaturday. Using hashtags categorizes your content with other relevant posts. Hashtags can help attract new potential customers to your store.
Once Small Business Saturday is over, note what items, deals, promotions, and events your customers liked the most. Consider incorporating these fun ideas not just on Small Business Saturday but every day. In need of new ideas, products, food concepts, machines, etc? Check out our blog for advice and ideas on how to make your store be the best it can be.