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Pretzel Toppings and Dips Your Customers Will Love | Concession Food Ideas

Pretzel Toppings and Dips Your Customers Will Love

If you already own or run a concession stand and aren’t selling hot pretzels yet, consider adding them to your menu for an easy sale, especially in cooler months. Assuming you already have a freezer, you would only need to invest in a warming cabinet (or go with ready-to-serve Meister Bake® pretzels).

Hot pretzels can bring you a profit margin of 60-70%! When you add toppings and dips you have an opportunity to increase your price point because of the perceived added value. Having even a minimal variety of options will give your customers a reason to buy – whether it’s to satisfy their sweet vs salty craving or if it’s to simply try a new flavor. Here are some concession food ideas for the next time you serve pretzels.

Pretzel Toppings

A layer of thick granules of salt is a classic topping for pretzels that provides the savory flavor we all love, complemented by that signature crunch. Go beyond that with these simple suggestions.

  • Signature Shakes: Easy to add to your regular popped corn, it only takes a quick shake to turn simple into savory with the variety of Gold Medal shake-on flavors.
  • Cinnamon and Sugar: Just spray a mist of butter on the pretzels first, then sprinkle with a pre-made mix of cinnamon and sugar.
  • Melted Chocolate: Use a ladle to drizzle it over the pretzels (try it on both salted and unsalted to see which your customers prefer).
  • Cheese: Use grated cheese to sprinkle on top when the pretzels are warm.
  • Cheese and Pepperoni: Is it a pizza pretzel or a pretzel pizza? We call it a crowd-pleaser.
  • Also! Cheese and Jalapenos, Cheese and Bacon, Cheese and just about anything that sounds delicious!

Pretzel Dips

These dips take a little more pre-work to create unless you buy them ready-to-serve. But when you’re able to charge 50 to 75 cents for a container, they could prove worth the effort.

  • Mustard: Probably one of the easiest options, since if you’re selling hot dogs you’ll already have this in stock.
  • Italian Honey-Mustard: This is a mix of Italian dressing, mayonnaise, Dijon mustard, and honey.
  • Ruby Red: This fruity dip consists of cranberry sauce, sugar, ginger, mustard, cinnamon, and pepper.
  • Cilantro Pesto: A combination of garlic, cilantro, olive oil, sesame oil, lemon juice, salt, and pepper.
  • Horseradish Mix: Cream cheese, milk, horseradish (remember that a little of this goes a long way), salt, pepper, and celery.
  • Spinach Artichoke: A popular bread dip at parties, it’s natural to offer it with hot pretzels. Mix creamed spinach, marinated artichoke hearts, shredded cheddar, and lemon juice.

What’s your best-selling pretzel topping or dip? Tell us on Facebook, where we share even more concession food ideas to help you succeed. And, visit our main site at to browse our warming cabinets and additional pretzel supplies today!