Event & School Fundraising Ideas

When it comes to fundraising for special events and schools, the number one goal is to have a high profit margin. We’ve done the math for you and can report that concession foods bring in an average of 70%–80% profits, making it an ideal way to raise money. You don’t have to be an expert to see this kind of a return. Here at Gold Medal, we’re available to give you fundraiser tips from themes to concession choices and more. From training your volunteer staff to choosing the right size popcorn machine, you can browse our site for school fundraising ideas and so much more.


How Movie Theater Concessions Can Sell More Gourmet Popcorn

Fun Ways to Boost Gourmet Popcorn Sales at Movie Theaters

With an increasing number of options for watching movies at home, competition for movie theaters is fierce. That’s why having a concession menu option such as gourmet popcorn is lucrative. Providing gourmet popcorn is a great way to get people into your seats and offer a unique moviegoing experience that keeps people coming back to your theater.

There’s already a natural fit between movie theaters and popcorn, where people have come to associate one with the other. You can impress your guests (and increase your profit margin) with gourmet popcorn in particular because the perceived value allows you to mark it up slightly more than regular buttered popcorn. Below, find ideas for how to sell more gourmet popcorn at your concession stand.

people eating popcorn in movie theater.

Create Movie-Themed Flavors

What you may not know is that it doesn’t cost much more to make specific flavors, allowing you to go above and beyond by coming up with a theme to coincide with a hot movie release: it’s not a far stretch to add color to go with a specific character. For example, the Barbie movie is perfect for pink popcorn. Make it using Glaze Pop with this Cherry Pink Popcorn recipe


Offer Seasonal Flavors

Many movie releases are geared toward the holidays. Why not make your popcorn a seasonal favorite too? Romantic Valentine’s Day flicks will get a boost when you offer Cupid’s Popcorn Mix. Or in the fall, when the Halloween movies hit, attract the crowds to your concession stand with Pumpkin Spice Popcorn.


Brainstorm Ideas with Your Team

By offering something that patrons can’t get anywhere else (even at another movie theater) you can build customer loyalty. Get your team involved and see what ideas you can come up with as a group in order to increase their investment in the product as well. If they’re able to contribute to the concepts, they’ll be more enthusiastic about upselling it and telling others about the special offering.

different bags of gourmet popcorn pre-packaged.

Add Prepackaged Gourmet Popcorn to Your Menu

Prepackaged gourmet popcorn can be a convenient way to add flavor and give customers a treat they can take home. It saves on labor, while still offering the delicious classic tastes customers love like caramel corn and cheese corn. Explore Gold Medal’s gourmet popcorn line today!

tubes of different flavors of gourmet popcorn.

Promote Specials, Discounts, and Combos

Promote your gourmet popcorn with specials to encourage purchases. For example, BOGO - buy one large gourmet popcorn, get a small, buttered popcorn free. Create combos with soft drinks or push a new flavor with a special price. Limited time offers are great for creating a sense of urgency because customers will not want to miss out.

Gold Medal is here to provide guidance on the best way to use your gourmet popcorn supplies and flavors, as well as how to market them. By working with us, you’ll make even your concessions part of the conversation.

Movies are a staple of American culture – just for fun, tell us what movie you think could make a great popcorn flavor by commenting on our Facebook page!