Tuesday, June 21, 2011
Be Green and Make a Little Green
Going green is a major buzz word in sales/marketing* and consumers are willing to pay more for products that are environmentally sound. Now, it's even easier to do your part for the environment, save money, and offer your customers tasty treats from eco-friendly sources.
Gold Medal offers a number of products to help you go green. For example:
- Uni-Maxx®—A unified kettle and heat element to permit the lowest possible energy consumption with maximum popping capacity. Try the the Macho Pop 16/18-oz. machine; it's the largest kettle that's run on a standard 15-amp plug.
- LED Lights—Reduced energy consumption and longer light life means less in landfill waste. Available in numerous popcorn machines.
- Auto Shutoff—Turns off kettle heat after 15 minutes of idle use; allows kettle heating element to last longer and saves on electrical power.
- EcoSelect™ Laminated Popcorn Bags—Made with natural-fiber papers, are grease resistant, and FDA compliant. Available in 32 to 170-oz. bag sizes.
*The "greening" of market consumption is big business. Sales of organic products reached $26.6 billion in 2009, according to an Organic Trade Association report. $24.8 billion was generated from organic food sales and an additional $1.8 billion through non-food organic products.