Our Blog

Our blog is your source for concession industry tips and tricks. Whether you’re looking for unique ideas for fundraising, want information on creating a successful sweet shop in your grocery store, or need new ways to promote your gourmet popcorn business, we have plenty of information to inspire you. You’ll find new menu recommendations, marketing ideas, seasonal suggestions, and more. Feel free to scroll through all of our posts or browse by category to find relevant information for you.


Your 2016 Gourmet Popcorn Promotion Calendar

It’s tasty, popular, easy-to-make and profitable! Gourmet popcorn has established itself as a prime snacking leader. Make the most of your year ahead by planning strategic promotions around holidays and special events. Here are some ideas to get you started

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It’s Not About You. It’s About Your Customers.

Attention Gold Medal dealers… What’s coming between you and your next sale? It might be a matter of perspective. There are differences between business owners and customers. How often do you take time to step to the other side of the counter

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What NOT to Do on Twitter

To tweet or not to tweet? There’s a lot of advice about what to do on Twitter, but equally as important is to understand what to avoid doing. To maximize your potential impact, avoid the following missteps: Too Much Tweeting

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Create the Customer Experience with Twitter

Twitter is unique among the social media channels because it is truly real-time interaction. It is conversation-like and prompts your audience to respond in an immediate fashion. You can use this type of communication to engage your customers. And there’s

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Twitter 101 for Concessions

Social media is as diverse as any other form of communication. In order to speak the language, it’s important to understand the different channels and how they can work for you. For the month of July, we’re going to focus

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10 Practical Tips for Promoting Your Event on Facebook

Where will you find the majority of community events? Schools, churches, non-profits or local businesses. And a large portion of the staff is volunteers. They are the ones to take on the responsibility of generating traffic and selling concessions. And

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Can Facebook Ads Work for Concessions?

To successfully navigate Facebook for business purposes, Facebook advertising has become less of an option and more of a necessity. Your goal is to reach your target audience as effectively as you can. And paid advertising will help maximize

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