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Our blog is your source for concession industry tips and tricks. Whether you’re looking for unique ideas for fundraising, want information on creating a successful sweet shop in your grocery store, or need new ways to promote your gourmet popcorn business, we have plenty of information to inspire you. You’ll find new menu recommendations, marketing ideas, seasonal suggestions, and more. Feel free to scroll through all of our posts or browse by category to find relevant information for you.

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Lose a Customer? Here’s How to Get Them Back!

You know just how important loyal customers and clients are to the success and longevity of your business. When you lose a customer, it’s not always easy to determine the best course of action. Deciding whether to invest time and energy into regaining a lost client or to put the effort into attracting new ones can be a challenge, especially for new startups. Regaining the trust and business of a lost client isn’t always easy, but it can have a very real impact on the overall health of your business. Before you consider a former client a lost cause, consider the ways in which you may be able to regain their business.

Don’t Lose a Customer Without Knowing Why

There are a number of reasons why business owners may find themselves losing a client, some of which are beyond their control. Before throwing in the towel on an account you think may be lost, make a point of finding out exactly what caused them to end your partnership. You can’t regain a client you’ve lost without addressing the reasons motivating their decision, and it’s important to know when factors within your control have caused you to lose a customer. Actively seeking feedback from the client will not only give you the opportunity to adjust your approach in order to potentially regain their business, but also serves as a valuable learning experience.

Tailor Your Efforts to the Client’s Needs

To regain business after you lose a customer, it’s important to offer a customized solution to the issues which contributed to the loss. If a great client can no longer afford your services at the current rate, consider promotional pricing or bundling services with added value. If a past client has simply fallen out of touch, make a point of reestablishing contact. All too often, service providers lose a customer simply because the client forgot all about them. Life is hectic, but you don’t have to lose a customer through a simple lack of follow up. Remind clients you’ve lost contact with about your services, and consider offering incentives for a renewed service contract. Develop a pitch tailored to the unique needs of a lost client, and detail all the ways your business is capable of meeting those needs.

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