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Instead of selling a smile, we gave one away!
Instead of selling a smile, we gave one away!

For the 53rd year in a row, we held our Dealer’s Convention this past week in Cincinnati. 500+ people from all over the world attend to discover the magic of fun food and concession equipment & supplies. It’s a festive event with dinner, drinking, games, lively entertainment and three days of money-making instruction and product testing for our top-notch distributors.

This year, there was one special attendee.

It’s been rightly said that Gold Medal is in the business to “sell smiles.” Who doesn’t have a warm feeling in their stomach for the scent and taste of theater popcorncotton candy, caramel corn or candy apples? To have a whole convention center filled with the aroma of carnival food is a child’s (and adult’s) dream come true. We just decided to take it a step further.

Joseph Trotta is an 8-year-old little boy with a brain tumor. In his short life, he has endured more than 30 intensive chemotherapy treatments. When asked what one wish he had, he said, “I want to go to Disney World.” It was a wish that Gold Medal decide to make happen.

Thanks to our distributors—and corporate—we proudly presented Joseph, his family, and Make-A-Wish Foundation a check to cover the trip for the family to visit Mickey, Minnie and the gang. They’ll head to Orlando in February, and we’re looking forward to hearing all the exciting stories from Joseph on his return.

Now, Joseph will always smile whenever he smells popcorn or cotton candy. His parents will knowingly smile when they walk into a movie theater. And we’ll keep doing all we can to sell—and give—smiles whenever and wherever.