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Our blog is your source for concession industry tips and tricks. Whether you’re looking for unique ideas for fundraising, want information on creating a successful sweet shop in your grocery store, or need new ways to promote your gourmet popcorn business, we have plenty of information to inspire you. You’ll find new menu recommendations, marketing ideas, seasonal suggestions, and more. Feel free to scroll through all of our posts or browse by category to find relevant information for you.

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How To Keep Your Customers Hungry

I had McDonald’s today.  I love McDonald’s.  I always have, and likely always will.  But every time I leave McDonald’s I feel hungrier than when I arrived.  I’ve heard it’s actually done on purpose.  That it’s a combination of the salt and fat in their foods that actually stimulates your hunger, so that you will buy more food.  I don’t know if that’s true or just an urban legend.  (I smell — or is it taste? — a Mythbusters episode.)

But it got me thinking — how do you keep customers hungry?  This is an important question that all businesses must answer.  It’s also personal because I run a successful freelance consulting business as well as a successful start-up photography business (with my wife).  And in both cases I’m forced to keep thinking about customers.  While there are lots of ways to run a business, I think (good) businesses do three things to keep customers hungry…

Read the rest of the article here.

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