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Our blog is your source for concession industry tips and tricks. Whether you’re looking for unique ideas for fundraising, want information on creating a successful sweet shop in your grocery store, or need new ways to promote your gourmet popcorn business, we have plenty of information to inspire you. You’ll find new menu recommendations, marketing ideas, seasonal suggestions, and more. Feel free to scroll through all of our posts or browse by category to find relevant information for you.

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How Super is Your Advertising?

It used to be that you had to actually watch the Super Bowl to see the ads. Advertisers spent big bucks to keep your attention and pulled out all the stops to top the other guy. From the Bud Bowl to the comeback kid Betty White with Snickers, there have been countless ads that stick with you through the years.

But now the power of going viral is causing ads to “leak” early.  VW and Chrysler drove home big kudos last year with their cute and powerful ads (respectively). Now, VW is trying to keep the flame alive with the barking dogs’ ode to Darth Vader. Plus, Doritos made its customers do the work for it and generated countless impressions with its commercial contests.

It all brings home the point of standing out in a crowd with advertising. Are you wasting money with text-heavy ads and boring graphics? You don’t have to spend a ton of money like the big guys listed above to make an impression. Just remember that pictures are worth a thousand words and ads should inspire movement. Include sales, funny and memorable text, catchy graphics, limited-time only offers, and some kind of call to action.

Your ads should be like a Field of Dreams moment. If you build it, they will come. That’s why it also pays to spend the time to routinely evaluate all your advertising and marketing materials. Track the return on investment (ROI) and ask your customers for feedback. Or, conduct an informal focus group. Your friends and family can be brutally honest with you. Ask them how super your advertising truly is and take the steps to stand out in a cluttered advertising world.

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