3 Easy Ways to Grow Gourmet Popcorn Sales after the Holidays
How to Keep Sales up after the Holiday Season
As a food business, you’re likely to struggle less with January’s retail trend of customer returns than other stores. This is great for your bottom line, but you still need to continue to generate sales after the holidays too. Here are 3 easy ideas to keep customers coming in and choosing to spend at your shop.
1. Encourage higher transaction amounts for customers spending holiday gift cards. If you typically offer $25 gift cards, for example, create a January deal for a certain percentage off purchases of $30 or more. This will incentivize people to spend more than their gift card amount to get the discount, resulting in additional sales dollars for you. (For an even greater push, tie in your January promotions with National Popcorn Day.)
2. Attract health-focused consumers. With New Year’s resolutions to lose weight and eat healthy, many people will be scaling back consumption of sweets and snacks. Capitalize on the health benefits of popcorn as a low-calorie snack! Advertise your lightest savory flavors, as well as sweet flavors for an alternative to baked goods. You can promote Lemon Pound Cake kettle corn as a 130-calorie per serving replacement for cookies and cakes.
3. Advertise gift baskets for all occasions. Just because the holiday season has ended doesn’t mean people are off the hook for gift giving. Birthdays, baby showers, and plenty of other special life events call for presents, and a locally made gift basket can be a nice thoughtful touch, especially early in the year when people might be tired of choosing the right gift after the holidays.
Looking for more ways to increase revenue throughout the year? Check out Gold Medal’s Concession Insights, where you’ll find advice on packaging, ecommerce, partnering with local businesses, and more.