Gold Medal Products Co.
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Badger Popcorn & Concession Supply Co.

Badger Popcorn & Concession Supply Co.

Tim Virnoche

Family and business have gone together for the Virnoche family for decades. It's a philosophy Dick Virnoche instilled in his sons from the time he started in the popcorn business at Badger Popcorn in 1979. Sons, Tim and Tom have owned the company since 1993 and are proud to carry on that tradition.

"Family is a way of business," says Tim Virnoche. "It extends beyond the biological definition to include our employees and customers."

Serving Wisconsin and northern Illinois, Badger Popcorn is a full-service concession equipment and supply distributor. In addition, it also functions as a manufacturer of ready-to-eat popcorn and caramel corn products for the fundraising, gift catalog and grocery retail markets.

Badger Popcorn's goal is to be an indispensable partner to their customers. And they rely on Gold Medal in order to do so.

"Gold Medal offers quality equipment and core supplies at fair prices and has a commitment to the concessions industry that's second to none," states Tim.

Looking toward the future, Badger Popcorn has plans to implement significant investments into its IT infrastructure. This technology will allow customers to interface directly, merging the benefits of the brick and mortar location with the website. Like all of their efforts, the bottom line is serving the customer's needs.

Badger Popcorn shares their perspective, "We know our success is tied to yours… and the better we do our job, the more successful we both become."

"…treat everyone fairly and honestly, provide the best products at a good value and deliver excellent customer service."
Badger Popcorn
& Concession Supply Co.
2914 Latham Drive
Madison, WI 53713

Local: (608) 274-5058
Toll Free: (800) 962-6227
Fax: (608) 274-5408
General E-mail:

Store Hours:
Mon. - Fri. 8:30 a.m. to 5:00 p.m.